The Customer Relationship Management Planning Guide V2.0: CRM Steps I & II, Customer-centric Planning & Redesigning Roles

Business & Money

Lee, Dick

Management & Leadership

High Yield Marketing Pr

The recently released manual, “The Customer Relationship Management Deployment Guide," takes the same, step-by-step approach as author/consultant Dick Lee’s standard-setting predecessor, “The Customer Relationship Management Planning Guide” - but with a new focus. “Deployment Guide shifts from the strategic to the tactical and drills down on process-re-engineering and CRM software selection, leading users through these essential CRM elements one step at a time. Interestingly, author Dick Lee never intended to write this book, believing that CRM implementers most need support in the strategic aspects and that other writers and consultants had already covered the tactical side. But users of “Planning Guide” persuaded him otherwise. They wanted the same type of down-to-earth, objective support provided in “Planning Guide” throughout their implementation process. Lee complied by sharing his mentoring methodology in a straightforward, concise way – supported by extensive use of visual examples and work-saving charts and templates. His straight-forwardness even extends to advising CRM implementers lacking an in-place customer-centric business strategy to refrain from using the book until they complete their ground-floor planning work. “Deployment Guide” caused quite a stir on release for its bluntness and “call-a-spade-a-spade” approach. The sections on process re-engineering demystify work that consultants often charge exorbitant fees for doing – typically using the wrong process design methodology. One prominent reviewer called it “The Consultant’s Unemployment Guide.” And Deployment Guide’s sections on software selection names names and clips quite a few wings of software companies that employ “truth-stretchers” to describe their capabilities. If you like the seemingly complex reduced to simple steps – with no dumbing down – “The Customer Relationship Management Deployment Guide” is for you. “Deployment Guide” is now packaged together with “Planning Guide” and Lee’s best selling overview book, “The Customer Relationship Management Survival Guide,” in a set called “Self-guided CRM.”

The Customer Relationship Management Deployment Guide

<p>Few books have influenced an entire industry as much as "The Customer Relationship Survival Guide." Survival Guide has pushed the practice of CRM toward business strategy and culture change – and away from process- and technology-based CRM projects that meet predictable fates. Many companies already owe their CRM success to lessons learned from this book. Many more will before Survival Guide is finished doing its work. And yet more will find in this book the reasons why their CRM implementations failed - and how to rescue them. </p>
<p>But there’s more to the Customer Relationship Management Survival Guide than expert advice. Through his many speaking engagements, magazine columns and other writings, author Dick Lee has distinguished himself as both a wry humorist and a business visionary. Lee’s irreverent commentary and keen business insights make reading Survival Guide an entertaining and valuable experience – for anyone in business today.</p>

The Customer Relationship Management Survival Guide: Everything You Need to Know Before You Need to Know It

Marketing & Sales

With customer loyalty rates hitting all time lows - and business profitability often contingent on bucking the trend towards higher and higher defection rates - what better time for release of a practical resource to help companies lengthen and strengthen customer relationships?   "Self-guided CRM" is a packaged set of three highly-acclaimed books on customer relationship management by consultant/author/trainer Dick Lee:     "The Customer Relationship Management Survival Guide," a bound paperback, provides a 20,000 foot overview of CRM including valuable tips to help you avoid becoming a "CRM statistic."     "The Customer Relationship Management Planning Guide," a spiral bound workbook, provides step-by-step instruction to help you through steps one and two of successful CRM implementation - customer-centric planning and redesigning roles and responsibilities.     "The Customer Relationship Management Deployment Guide," also spiral bound, provides step-by-step instruction to help you through the steps three and four of successful CRM implementation - re-engineering work processes and choosing the right CRM technology.     Together, these books detail the author's four-step methodology for CRM implementation that is quickly becoming the international standard. While many "knock-offs" are already appearing, this is the real thing - an approach time-tested over Dick Lee's twenty years invested in helping clients strengthen customer relationships and reduce customer churn.     Although "Self-guided CRM" was developed for use by organizations implementing CRM themselves," CRM consultants aware of its development through trade sources generated a remarkable presale, jumping on it for "train the trainers" purposes. But regardless of who uses it, CRM implementers will be the ultimate beneficiaries through improved CRM success rates and reduced cost and trauma along the way.

Self-guided CRM (Customer Relationship Management)

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Books by High Yield Marketing Pr

See the best price to sell, buy or rent books by the High Yield Marketing Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Customer Relationship Management Planning Guide V2.0: CRM Steps I & II, Customer-centric Planning & Redesigning Roles

The Customer Relationship Management Deployment Guide

The Customer Relationship Management Survival Guide: Everything You Need to Know Before You Need to Know It

Self-guided CRM (Customer Relationship Management)