This undergraduate text presents the theory and practice of the administration of physical education and sport programs in an easy-to-read, easy-to-use format. With a strong background in history, Administration of Physical Education and Sport Programs addresses current topics and trends in management and administration, while investigating the future of athletic administration. From the basics of management and administration to more topic-specific chapters discussing public relations, communications, and law, the text covers everything students need for administration courses.

Administration Of Physical Education And Sport Programs with PowerWeb Bind-in Passcard

Education & Teaching

Stotlar, David K.

Horine, Lawrence

Stotlar, David

Horine, Lawrence E.

Schools & Teaching

McGraw-Hill Humanities/Social Sciences/Languages

• The first book of its kind, written by a renowned leader in sport marketing and management.
Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control. Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. • Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns.

Developing Successful Sport Marketing Plans

Business & Money

Marketing & Sales

UNKNO

Everyone from CEOs to interns will find this a useful, time-saving guide for winning marketing strategies in business and academic settings. In Developing Successful Sport Sponsorship Plans, author David Stotlar uses specific examples from actual sport organizations and sponsorships to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop and implement a win-win sponsorship plan that benefits both program and sponsor. With Developing Successful Sport Sponsorship Plans, students and professionals can use the well-defined, industry-proven protocol to construct successful sponsorship plans! This book is designed to work with David Stotlar's other sport marketing texts, particularly Fundamentals of Sport Marketing (Pitts &amp; Stotlar) and Developing Successful Sport Marketing Plans (Stotlar 2000).

Developing Successful Sport Sponsorship Plans

Industries

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments. The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry and are both well known and respected across the globe. They have authored three workbooks, all published by Fitness Information Technology, that serve as excellent companions to this text: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, Second Edition, and Developing Successful Sport Sponsorship Plans, Second Edition.

Fundamentals of Sport Marketing (Sport Management Library), 2nd Edition

Pitts, Brenda G.

Sports & Outdoors

In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.

Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)

Reference

Encyclopedias & Subject Guides

Fitness Information Technology

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

Developing Successful Sport Marketing Plans 2nd Ed

Economics

This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, "Fundamentals of Sport Marketing" is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments.

Fundamentals of Sport Marketing (Sport Management Library)

In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.

Developing Successful Sport Marketing Plans 3e

Developing Successful Sport Sponsorship Plans 3e (Sport Management Library128)

Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. 
 The authors, Dr. Brenda Pitts and Dr. David K. Stotlar, are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

Fundamentals of Sport Marketing

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