Advertisements are a reflection into our culture, our society, our views and values. Or, do they reflect an alternate reality of ideals that no reality lives up to? As readers flip through the images included in this full-color, pocket-sized reference, they can study the art of advertising over the last centuries in the United States and across the globe. The Poster Handbook's flexibound cover makes it portable and sturdy. Print advertisements are iconic works of art, with a beautiful balance of color, photography, typography, and design. The Poster Handbook is broken into sections like Food and Drink, Household Items, Entertainment, and Fashion, and shows the epic, historic advertising images from various eras. The illustrator or art director is identified, along with the agency and year of printing. This book is a necessary addition to any artist’s library, and an essential reference for modern advertisers. Print advertisements inform and shape advertisements on the web, television, and interactive design, and the ads in this book are the building blocks to modern promotions.

The Poster Handbook: A Guide to the World's Greatest Posters

Arts & Photography

Souter, Nick

Newman, Stuart

Graphic Design

Chartwell Books

The Illustration Handbook is a hugely diverse gallery of graphic art created by the world’s leading illustrators and proves the value of this art form without doubt. Here are assembled artists of the book and the magazine, designers of posters, reporters and satirists of the social scene, travelers, and painter-illustrators. Here too are popular artists as well as more significant artists, minor figures as well as great ones—in short, the whole spectrum of image-making that comprises the art of illustration. The history of illustration is a fascinating one, and this full-color, flexibound book explores the trends and styles that have become popular over the years and in different cultures and parts of the world. Illustration is a tool for communication, for entertainment, and for pure enjoyment. Any artist should have this handy, pocket-sized reference in their library for inspiration and information on the different styles, medium, and methods of modern illustration.

The Illustration Handbook: A Guide to the World's Greatest Illustrators

Souter, Tessa

Book by Souter, Nick, Newman, Stuart

Creative Director's Sourcebook

North Light Books

While it’s impossible to force the creative process, just waiting for a flash of inspiration to strike won’t get the job done. Fortunately, there are very practical and effective techniques to set the stagnant mind in productive motion. If a creative block is like a frozen computer, Breakthrough Thinking is the software manual for fixing the crash. Filled with lessons, tests, puzzles, and visual riddles that kick-start the flow of ideas, this invaluable guide identifies four major destructive work patterns and offers insightful ways to overcome them. Find out how to acknowledge your potential, overcome paralyzing doubts about your own abilities, and think outside that perennial, limiting box. An accompanying CD-ROM contains eight ingenious mental tools so every professional can manufacture his or her own inspiration.

Creative Business Solutions, Breakthrough Thinking: Brainstorming for Inspiration and Ideas

Business & Money

Business Culture

Union Square & Co.

Recent research revealed that corporate managers spendas much as 50 percent of their working day preparing, making, or watching presentations. There’s a good reason for that: success in business depends upon your skill at persuading someone to accept your point of view or choose your product and services ahead of any other. Yet many people become tense and fearful at the thought of speaking before a group. This guide and its accompanying CD-ROM will ease presenters’ anxiety. It explains how to gauge the nature of an audience and use that information to select the most effective language, visual support, and style of non-verbal communication. The end result is a memorable, well-argued, and confidently delivered presentation that will help professionals from every field get ahead.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

Skills

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

Persuasive Writing: How To Make Words Work For You (Creative Business Solutions)

The Illustration Handbook

Oceana Books

Dynamic Writing: How to Make Words Work for You (Creative Business Solutions)

ILEX

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Books by Souter, Nick