Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations (Advances in Tourism Marketing)

<p>* Explores the most effective digital marketing strategies and campaigns* Investigates the current status of digital marketing and social media utilization by both travellers and service providers* Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.</p>

Business & Money

Ahmet Ozturk Ph.D

Industries

Goodfellow Publishers Ltd

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Books by Ahmet Ozturk Ph.D

See the best price to sell, buy, or rent books by Ahmet Ozturk Ph.D. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations (Advances in Tourism Marketing)

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations (Advances in Tourism Marketing)