With the popularity of Michael Moore, Adbusters magazineand Naomi Klein’s No Logo, it’s hard to ignore the growing tide ofresistance to our corporatecontrolled world. But do these vocal opponents of thestatus quo offer us a real political alternative?
In this lively blend of pop culture, history and philosophicalanalysis, Joseph Heath and Andrew Potter argue that this counterculturalopposition to "the system" has not only been unproductive but hashelped to create the very consumer society that radicals oppose. Thisthought-provoking book will enrage and entertain today’s counterculturalrebels and their opponents on the political right.

Rebel Sell

Business & Money

Joseph Heath

Andrew Potter

Marketing & Sales

Harper-perennial

Nation of Rebels: How Nonconformity Drives Our Consumer Society

HarperBusiness

The Efficient Society: Why Canada Is As Close To Utopia As It Gets

In this fascinating account of what makes Canada such a successful society, Joseph Heath celebrates the much-maligned value of efficiency and asks some searching questions about the forces that threaten to undermine our quality of life. In Canada, personal liberty takes precedence over collective well-being, which makes it an efficient society, but this efficiency is under siege. Can we resist the allure of shortsighted tax cuts? Can we maintain our quality of life in the face of relentless pressure to increase our productivity-both at work and at home? This is a profound and important look at how government and business conspire to improve our lives-and at the dramatic changes that will decide our social and economic future.

The efficient society: Why Canada is as close to utopia as it gets

Literature & Fiction

Essays & Correspondence

VIKING

The Rebel Sell: How The Counter Culture Became Consumer Culture

Capstone

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Books by Joseph Heath