An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.
Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.
Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.
Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.

Dataclysm: Who We Are (When We Think No One’s Looking)

Politics & Social Sciences

Rudder, Christian

Social Sciences

Fourth Estate

Dataclysm: Who We are (When We Think No One's Looking)

Provocative, illuminating, and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves—and a first look at a revolution in the making. What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking. For centuries we've relied on polling or small-scale lab experiments to study human behavior. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. InDataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon &amp; Garfunkel? Hint: They don't think about Simon &amp; Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

Dataclysm: Who We Are (When We Think No One's Looking)

Health, Fitness & Dieting

Psychology & Counseling

Random House Canada

An international bestseller, provocative, illuminating and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves--and a first look at a revolution in the making. What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking. For centuries we've relied on polling or small-scale lab experiments to study human behaviour. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon &amp; Garfunkel? Hint: They don't think about Simon &amp; Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

Dataclysm: Love, Sex, Race, and Identity#What Our Online Lives Tell Us About Our Offline Selves

Vintage Canada

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon &amp; Garfunkel? (Hint: they don’t think about Simon &amp; Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

Crown

Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

Computers & Technology

Computer Science

Dataclysm

Random House USA

¿Has pensado alguna vez en las consecuencias de colgar tu intimidad en las redes sociales? 
Dataclismo es una investigación audaz e irreverente sobre el comportamiento humano; un nuevo enfoque a una revolución en marcha. 
Durante décadas las únicas herramientas para estudiar el comportamiento humano partían de encuestas o pequeños experimentos. Hoy es posible un nuevo enfoque. Debido a Internet cada vez mostramos más aspectos de nuestra vida y los investigadores pueden observar nuestro comportamiento directamente, extrapolando a grandes cifras y sin filtros. Los analistas son a día de hoy los nuevos sociólogos. 
En Dataclismo Christian Rudder nos explica de forma original cómo a través de los likes de Facebook se puede predecir con precisión de cirujano la orientación sexual de una persona e incluso su inteligencia, cómo las mujeres atractivas reciben más solicitudes de entrevistas; y por qué hay que tener haters para estar de moda. Muestra cómo se expresa la gente en público y en privado y otras muchas cosas más. 
Dataclismo es una nueva forma de vernos a nosotros mismos, un libro de alquimia en el que las matemáticas se humanizan y los números se convierten en los trovadores de nuestro tiempo. 
Bestseller en The New York Times 
La crítica ha dicho... 
«Rudder nos demuestra que la información que proporcionamos a título individual dice mucho sobre quiénes somos como colectivo. Una lectura que es visualmente cautivadora y un tema fascinante hacen de este libro una elección ideal.» 
Library Journal 
«Demógrafos, emprendedores, estudiantes de historia y sociología y ciudadanos de a pie por igual encontrarán multitud de provocaciones y, sí, muchos datos en las páginas de este libro.» 
Kirkus 
«Estudiar la conducta humana es como explorar una jungla: es trabajoso y lioso, y uno se pierde con facilidad. Pero Christian Rudder es un guía experto que nos desvela verdades fundamentales sobre quiénes somos.» 
Dan Ariely, autor de Predictably Irrational 
«Dataclismo es un libro repleto de secretos suculentos: secretos sobre a quién amamos, lo que anhelamos, por qué nos gusta lo que nos gusta y cómo nos hacemos cambiar de opinión y de vida unos a otros muchas veces sin siquiera saberlo.» 
Jane McGonigal, autora de Reality is Broken 
«Una mirada fascinante, casi voyeurística, sobre quiénes somos en realidad.» 
Steven Strogatz, profesor en la universidad de Cornell y autor de The Joy of X 
«Un libro divertido y profundo sobre temas importantes. La raza, el amor, el sexo... ¿Somos la suma de los datos que generamos? Lee este libro de inmediato y verás si eres capaz de responder a esa pregunta.» 
Errol Morris

Dataclismo: Amor, sexo, raza e identidad; lo que nuestra vida online cuenta de nosotros

Science & Math

Aguilar]

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