The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence--to outshine the competition. 250,000 first printing. $175,000 ad/promo. Tour.

The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Business & Money

Treacy, Michael

Wiersema, Fred

Biography & History

Basic Books

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Presents an innovative series of benchmarks for ranking businesses and measuring success in the new economy, analyzes the practical strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations. 100,000 first printing.

The New Market Leaders: Who's Winning and How in the Battle for Customers

Management & Leadership

Free Press

New Market Leaders: Who's Winning and How in the Battle for Customers

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity-an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

Investing

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

Sound Ideas

Presents a series of benchmarks for measuring business success in the new economy, analyzes the strategies that exemplify winning companies, and assesses how these corporations use their customer base to shape business strategies and operations.

The New Market Leaders: Whos Winning And How In The Battle For Customers

This audio examines the implications of a value discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one. 4 cassettes.

The Discipline of Market Leaders

Processes & Infrastructure

Soundelux Audio Pub

Authors use detailed case studies of some of the world's best known companies to examine the implications of each discipline from an operating standpoint and offers step-by-step guidance on choosing the right one.

Discipline of Market Leaders (Highbridge Distribution)

Marketing & Sales

HighBridge Audio

Reveals why the most successful businesses are those that build close win-win relationships with their customers.

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Knowledge Exchange

Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success

Spurge, Ink

See the best price to sell, buy, or rent books by Wiersema, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wiersema, Fred

See the best price to sell, buy, or rent books by Wiersema, Fred. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The New Market Leaders: Who's Winning and How in the Battle for Customers

The New Market Leaders: Who's Winning and How in the Battle for Customers

The New Market Leaders: Who's Winning and How in the Battle for Customers

The New Market Leaders: Whos Winning And How In The Battle For Customers

The Discipline of Market Leaders

Discipline of Market Leaders (Highbridge Distribution)

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success