Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.

Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

Business & Money

BISHOP, BILL

Marketing & Sales

Harpercollins Canada

In 2004, journalist Bill Bishop coined the term "the big sort." Armed with startling new demographic data, he made national news in a series of articles showing how Americans have been sorting themselves into alarmingly homogeneous communities -- not by region or by state, but by city and even neighborhood. Over the past three decades, we have been choosing the neighborhood (and church and news show) compatible with our lifestyle and beliefs. The result is a country that has become so polarized, so ideologically inbred that people don't know and can't understand those who live a few miles away. How this came to be, and its dire implications for our country, is the subject of this ground-breaking work. In The Big Sort, Bishop has taken his analysis to a new level. He begins with stories about how we live today and then draws on history, economics and our changing political landscape to create one of the most compelling big-picture accounts of America in recent memory.

The Big Sort: Why the Clustering of Like-Minded American is Tearing Us Apart

Politics & Social Sciences

Social Sciences

Mariner Books

The untold story of why America is so culturally and politically divided America may be more diverse than ever coast to coast, but the places where we live are becoming increasingly crowded with people who live, think, and vote as we do. This social transformation didn't happed by accident. We’ve built a country where we can all choose the neighborhood -- and religion and news show -- most compatible with our lifestyle and beliefs. And we are living with the consequences of this way-of-life segregation. Our country has become so polarized, so ideologically inbred, that people don’t know and can’t understand those who live just a few miles away. The reason for this situation, and the dire implications for our country, is the subject of this groundbreaking work. In 2004, the journalist Bill Bishop, armed with original and startling demographic data, made national news in a series of articles showing how Americans have been sorting themselves over the past three decades into alarmingly homogeneous communities -- not by region or by red state or blue state, but by city and even neighborhood. In The Big Sort, Bishop deepens his analysis in a brilliantly reported book that makes its case from the ground up, starting with stories about how we live today and then drawing on history, economics, and our changing political landscape to create one of the most compelling big-picture accounts of America in recent memory. The Big Sort will draw comparisons to Robert Putnam's Bowling Alone and Richard Florida's The Rise of the Creative Class and will redefine the way Americans think about themselves for decades to come.

The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart

Houghton, mifflin, harcourt

Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

NTC Pub. Group

This book is for managers, decision makers and companies looking for ways to respond to the rapidly shifting demands of the global economy of the new century.

The Strategic Enterprise: Growing a Business for the 21st Century

Management & Leadership

Stoddart Pub.

High Rollers

Sports & Outdoors

Hunting & Fishing

Headwater Books

"Ten years from now Bill Bishop will be seen as someone who opened the doors to the digital marketing for thousands of entrepreneurs." -- Dan Sullivan, President The Strategic Coach, Chicago "The digital domain is quickly becoming one of the world's great--if not the greatest--marketplaces, and Bill Bishop has laid out a comprehensive and comprehensible set of maps and tools on how to get there successfully." -- John Tevlin, President CN Tower, Toronto "This is not just another 'techie' book about using the Internet and World Wide Web. In an immensely practical style, Mr. Bishop shows us how to adapt the changes brought about by the new technology and, even more importantly, how to embrace an entirely new way of thinking about marketing and sales strategy." -- Bonnie Schaefer, Marketing Manager Boehringer-Ingelhiem, NOBL Labs, Sioux Center, Iowa "With clarity, simplicity, and humor, Bishop offers a comprehensive 'how-to' guide for marketing in the Digital Age. Whether you are developing a digital marketing capability or upgrading an existing one, this book is a must! -- D.A. (Sandy) Somers, President Canada Bread, Toronto "A road map through the new technology-driven business environment, Bishop's insights and strategies add value to relationships with clients and strategic business partners." -- Jerry Kalish, President National Benefit Services, Inc., and Harvest Group, Inc., Chicago "Unmatched insights into the impact digital technology is having on all of marketing--research, development, sales, customer service . . . PLUS . . . a powerful strategy for putting those insights to work. I recommend this book to every marketing executive in every type of business." -- Steve Sills, Manager of Industry Marketing Communications J.D.

Strategic Marketing for the Digital Age

Ntc Business Books

Are you looking for new ways to have fun and make more money? Are you searching for innovative ideas to get new ventures started, overcome buyer's resistance, close prospects, or create a bigger and better business? If so, How To Sell A Lobster is the perfect book for you.

How to Sell a Lobster

Inspire Media LLC

<li>Tying and rigging lines and leaders </li>
<li>Boat-handling tips and approaching and feeding fish </li>
<li>From setting the hook to fighting and landing the fish quickly and safely Artist and ardent angler Bill Bishop tackles all aspects of tarpon fishing--from building leaders to bringing them in quickly. Each chapter explores the core aspects of tarpon fishing in detail, including step-by-step instructions for tying IGFA leaders, the nuances of finding, casting to, hooking, and fighting giant tarpon, and insights and tips for running the boat, seeing fish, and reading the fish's behavior. In addition to the technical aspects, Bishop's stories and humor take a look at the personal side of fishing, reminding us that despite the sometimes-serious undertaking of battling a 150-pound tarpon, fishing is still supposed to be fun. 
With more than 140 detailed pen-and-ink illustrations and photos by Mark Hatter, this book will help anyone who wants to hook, and land, more silver kings.
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High Rollers: Fly Fishing for Giant Tarpon

The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!

iUniverse

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