Marketing Strategy

This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer orientation, integrated throughout the text, is designed to help students develop a customer-oriented market strategy applicable to managers in any sized organisation. Emphasising the SWOT approach to planning the text also includes a set of marketing plan worksheets and a marketing plan successfully employed by a number of companies. Including comprehensive cases of varying length and difficulty and accompanied by a Web site featuring further cases, a guide for analysing and preparing case studies, and links to company Web sites, this text is entirely current and relevant to today's studies. Features: * Text emphasis on the SWOT (strengths, weaknesses, opportunities, and threats) approach to planning. * A comprehensive casebook featuring cases of a variety of lengths, and difficulty. These cases highlight issues faced by companies such as Saturn, USA Today, and Ralston Purina. * Global integration throughout the chapters and cases, as well as specific coverage in Chapter 10, highlights international marketing strategic planning issues. * Coverage of ethics and social responsibility helps to satisfy AACSB requirements for instruction in this area.

MARKETING STRATEGY

Business & Money

LUCAS, George

FERRELL

Hartline, Michael

Luck

Management & Leadership

South-Western College Pub.

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Ferrell,O. C.

Star Wars Episode 1 : The Phantom Menace Movie Storybook

Science Fiction & Fantasy

Random House Childrens Books

From North Korea's recent attacks on Sony to perpetual news reports of successful hackings and criminal theft, cyber conflict has emerged as a major topic of public concern. Yet even as attacks on military, civilian, and commercial targets have escalated, there is not yet a clear set of ethical guidelines that apply to cyber warfare. Indeed, like terrorism, cyber warfare is commonly believed to be a war without rules. Given the prevalence cyber warfare, developing a practical moral code for this new form of conflict is more important than ever. In Ethics and Cyber Warfare, internationally-respected ethicist George Lucas delves into the confounding realm of cyber conflict. Comparing "state-sponsored hacktivism" to the transformative impact of "irregular warfare" in conventional armed conflict, Lucas offers a critique of legal approaches to governance, and outlines a new approach to ethics and "just war" reasoning. Lucas draws upon the political philosophies of Alasdair MacIntyre, John Rawls, and Jürgen Habermas to provide a framework for understanding these newly-emerging standards for cyber conflict, and ultimately presents a professional code of ethics for a new generation of "cyber warriors." Lucas concludes with a discussion of whether preemptive self-defense efforts - such as the massive government surveillance programs revealed by Edward Snowden - can ever be justified, addressing controversial topics such as privacy, anonymity, and public trust. Well-reasoned and timely, Ethics and Cyber Warfare is a must-read for anyone with an interest in philosophy, ethics, or cybercrime.

Ethics and Cyber Warfare: The Quest for Responsible Security in the Age of Digital Warfare

Politics & Social Sciences

Philosophy

Oxford University Press

Military Ethics: What Everyone Needs to Know®

What significance does "ethics" have for the men and women serving in the military forces of nations around the world? What core values and moral principles collectively guide the members of this "military profession?" This book explains these essential moral foundations, along with "just war theory," international relations, and international law. The ethical foundations that define the "Profession of Arms" have developed over millennia from the shared moral values, unique role responsibilities, and occasional reflection by individual members the profession on their own practices - eventually coming to serve as the basis for the "Law of Armed Conflict" itself. This book focuses upon the ordinary men and women around the world who wear a military uniform and are committed to the defense of their countries and their fellow citizens. It is about what they do, how they do it, what they think about it, how they behave when carrying out their activities, and how they are expected to behave, both on and off the battlefield (whether in, or out of, uniform) - and what everyone (and not just military personnel themselves) needs to know about this. The book also examines how military personnel are treated and regarded by those whom they have sworn to defend and protect, as well as how they treat and regard one another within their respective services and organizational settings. Finally, the book discusses the transformations in military professionalism occasioned by new developments in armed conflict, ranging counterinsurgency warfare and humanitarian military intervention, to cyber conflict, military robotics, and private military contracting. From China to Russia, author George Lucas effectively sheds light on today's military ethics in existence throughout the world. What Everyone Needs to Know® is a registered trademark of Oxford University Press.

Star Wars Trilogy

Literature & Fiction

Kahn, James

Glut, Donald

United States

Random House Worlds

A poor farmer undertakes a mission to find safety for a baby destined to be a great queen, but now in danger from an evil sorceress.

Willow: The Storybook Based on the Movie

DUBOWSKI, CATHY EAST

Pan/Macmillan

Willow: The Novel : Based on the Motion Picture

Vinge,Joan D.

Star Wars: From the Adventures of Luke Skywalker

Science Fiction

Ballantine Books

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Books by LUCAS, George